Tips and Tricks

Growing Your Real Estate School with Content Marketing

Marketing your real estate school has become more challenging in a crowded, noisy marketplace. If you're searching for a way to cut through the clutter, content marketing could be your answer.

Are Students' Attention Spans Shrinking?

With the adoption of new technology and the age of real estate students skewing younger, some of the most time-honored instruction strategies aren't as effective as they used to be. But are the attention spans of real estate students actually shrinking?

How to Boost Facebook Posts to Reach More of Your Real Estate School’s Followers

It's not enough to just post to your Facebook page anymore. Learn how to get more out of your social media strategy at a minimal investment.
Students learning in a real estate classroom

Marketing Your Real Estate School: What Works and What Doesn’t?

Marketing your real estate school can present all sorts of challenges, especially if marketing isn’t your primary job function. This article will help you focus your marketing efforts and budget on the activities that present you with the greatest opportunity for growth.
Female real estate instructor leading class.

Strategies for Adapting to Change to Become a More Effective Real Estate Instructor

Changing for the better requires us to accept the difficult notion that the way we’ve always done things might not be the best way to do them anymore. But nothing gets better without change. It creates the opportunity to improve upon the standard and reach new heights we didn’t know were possible. If you are struggling to adapt the way you teach to the way your students learn, these strategies will help you shift your mindset and open yourself up to new possibilities.
Preparing New Licensees for the Reality of Real Estate Sales

Preparing New Licensees for the Reality of the Real Estate Business

Most people come into the real estate business certain they will be successful. But success doesn’t just happen in the real estate business. All new agents encounter setbacks they didn’t anticipate. They struggle to secure clients early on, and they sometimes feel alone and unprepared for certain challenges inherent to the profession.
Multigenerational adult students

Strategies for Teaching in a Multi-Generational Real Estate Classroom

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The demographics of the real estate classroom are changing. This is leading to both prelicensing and CE classrooms full of students that span a larger age range than ever before. Your success as a real estate educator relies on your ability to effectively reach an entire classroom of students with different learning styles.

How to Keep Students Interested in Your School Between CE Seasons

Depending on the state you operate your school in, your students could go from six months to several years between times when they need your products. With those kinds of gaps between purchases, how do you ensure that satisfied customers will come back when it’s time to purchase again?
Young adults browsing social media on smart phones

7 Steps to Promoting Your Real Estate School on Social Media

Social media can be a simple, cost-effective way to reach potential students for your school, if you use it correctly. These 7 tips will help you build a strong social media presence for your real estate school.

Adults Learners versus Child Learners: The Challenge of Teaching Real Estate

Children and adults have unique characteristics and needs as students. We talked with Carmel Streater, PdD to better understand those differences, and how they should influence the way you teach a real estate course.