There are many marketing texts and many real estate salesmanship books, but few that explain marketing principles from a real estate agent’s point of view. The course integrates the four elements of a balanced marketing mix – promotion, place, product, and price.
March 25, 2015: Online, Continuing Education
Based on the new Pearson VUE content outline, this text features more than 1,000 exam-style questions and five review tests for countless hours of drill-and-practice exam preparation.
March 25, 2015: Book, Exam Prep
Used as either a salesperson elective course or a required broker course, this title includes more than 200 case studies to help students apply concepts to real life. Instructor Resources include rationales for case studies, final exam and answer keys, chapter outlines, a PowerPoint presentation, and more.
March 9, 2015: Ebook, Prelicensing
This revised version of Contract Law in Texas covers the topics required by the Texas Real Estate Commission (TREC). New topics include the Deceptive Trade Practices Act (DTPA), homestead law, mineral rights, and short sales.
March 4, 2015: Online, Prelicensing
Florida Real Estate Principles, Practices & Law sets the standard for real estate education in Florida.
February 24, 2015: Ebook, Prelicensing