There are many marketing texts and many real estate salesmanship books, but few that explain marketing principles from a real estate agent’s point of view. The course integrates the four elements of a balanced marketing mix – promotion, place, product, and price. Part One of the course covers real estate marketing, while Part Two covers real estate sales. Throughout the course, principles of market research, data analysis, and market segmentation are applied to make the reader a more efficient salesperson.
Using conversational language and real-life examples, this course is a how-to guide for applying classic marketing and sales techniques to a real estate career.
Format: Online Course
Retail Price: Email firstname.lastname@example.org for details
Product Name: Texas Sales and Marketing 101 for Real Estate Professionals, v1.0
Product Discontinuation Date: 01/05/2016