Session Previews

And so much more!

Summit Agenda:

Monday, October 18th:

2-5 pm — Refreshments and Registration

3-5 pm — Networking Happy Hour

5 pm — Attendees get dinner at their leisure

Tuesday, October 19th:

8 – 9 am — Breakfast

9 – 10 am — Session #1: The Real Estate Industry: Today and Tomorrow: Toby Schifsky

10 – 10:30 am— Morning Break

10:30 -11:30 am— Session #2: LEVEL UP: HOW TO TAKE YOUR BUSINESS HIGHER – Roberta Caputo

11:30 am – 1 pm — Lunch

1 – 2 pm — Session #3: Successful Marketing Strategy: Beyond Brokerage Relationships – Sarah Scobey

2:00 – 2:30 pm — Session #4: 5 Initiatives That Cost You Nothing and Can Raise Your Revenue by 5% – 10% Instantly! – Toby Schifsky

2:30 – 3 pm — Afternoon break

3 – 4 pm — Attendee Activity- Calmére Winery Tasting

4:30 pm — Attendees get dinner at their leisure

Wednesday 10/20:

8:00 – 9:00 am — Breakfast

9 -10:30 am— Session #5: DEMYSTIFY PRICE STRATEGY: YOU HAVE THE POWER – Brian Lingen

10:30 -11 am— Morning Break

11 – 11:30 am— Session #6: How to Grow Your Real Estate School with Content Marketing – Sarah Scobey

11:30 am – 1 pm — Lunch

1 – 5 pm — Breakout Sessions with National Account Directors*

5:30 – 6 pm — Cocktail Hour

6 – 7:30 pm — Closing Reception and Dinner

*Individual schedules will be communicated prior to the event.

Speakers:

Session #1: The Real Estate Industry: Today and Tomorrow

A critical look at the future of the real estate industry and how it will affect the education business. Since 2012 over $24 billion has been invested in real estate technology in an attempt to corner the market on leads and remove friction from the real estate transaction. New brokerage management models, iBuyer programs, and blockchain technology threaten to replace licensed agents with algorithms and artificial intelligence. We will explore it all, remove the mystery, identify the threats and make some bold predictions about the future.

Toby Schifsky: 

For the past 19 years, Toby has been responsible for delivering real estate licensing and continuing education to over 1.2 million individuals across the entire United States. Through trial and error, market research, interviews, and survey work Toby has directed the creation of 150+ different courses, programs, and dozens of groundbreaking education marketing and sales strategies. Today, Toby is the executive director of the education publishing business, Dearborn. Dearborn provides licensing, continuing education, and professional development courses to nearly a thousand educational institutions, brokerages, and associations and directs Kaplan Real Estate Education with full-service real estate schools in 24 states.

Session #2: Level Up: How To Take Your Business Higher

Where is your business going? Are you prepared? Explore important details about your business, including how to calculate its value and the pitfalls that could kill your future plans.

Roberta Caputo, Business Broker

Roberta Caputo has been an expert in the field of business brokerage for over 20 years. She is the president and co-founder of Capital Business Solutions and managing member of Capital Business Solutions Franchising, LLC. She is president of the Business Brokers of Florida, South District, and a licensed real estate broker in Florida. Roberta has received the Deal Maker of the Year award multiple times for the state of Florida and is an 18-time recipient of the prestigious “Million-Dollar Plus” Award. She is also a member of the Association of Professional Merger and Acquisition Advisors, the International Business Brokers Association, the Business Brokers of Florida, the Business Advisory Board, and the Society of Business Analysts. Roberta also serves as an author and materials expert for Dearborn on business brokerage.

Session #3: Successful Marketing Strategy: Beyond Brokerage Relationships

Many real estate schools put a lot of focus on building relationships with brokerages, but this is likely only half of your potential students. What about the other 50%? Let’s review what comprises a successful marketing program. In this session, we will review marketing plans, what they typically entail and review high-level marketing channels to consider implementing beyond brokerage relationships.

Sarah Scobey, Product Marketing Manager

Sarah Scobey is a product marketing manager for Kaplan, working with both Kaplan Retail and Dearborn Real Estate education marketing programs. She has 16 years of marketing experience, architecting successful marketing strategies for learning and development, human resource compliance, and education companies. Sarah is passionate about curating strategic, innovative marketing initiatives for both businesses and consumers. 

Session #4: 5 Initiatives That Cost You Nothing and Can Raise Your Revenue by 5% – 10% Instantly!

Discover money right under your nose.  We will discuss how you can raise your revenue by as much as 10% by deploying product and service strategies that cost you little or no money.  Don’t miss this highly interactive session if you want to increase your top and bottom line with little effort.

Toby Schifsky, Executive Director

For the past 19 years, Toby has been responsible for delivering real estate licensing and continuing education to over 1.2 million individuals across the entire United States. Through trial and error, market research, interviews, and survey work Toby has directed the creation of 150+ different courses, programs, and dozens of groundbreaking education marketing and sales strategies. Today, Toby is the executive director of the education publishing business, Dearborn. Dearborn provides licensing, continuing education, and professional development courses to nearly a thousand educational institutions, brokerages, and associations and directs Kaplan Real Estate Education with full-service real estate schools in 24 states.

Session #5: Demystify Price Strategy: You Have The Power

Learn what price strategy means and how to identify pricing opportunities in your business. Even small price changes can significantly influence your bottom line. This session will teach you how to implement, analyze, and measure price changes using basic pricing formulas and analytics.

Brian Lingen, Strategic Pricing Leader

Brian is a pricing expert spending the last 15 years building and leading strategic pricing functions for a variety of organizations.  With experience in retail, wholesale, distribution, and e-commerce, Brian has a unique perspective on building successful Omni-channel pricing strategies designed to maximize value and grow sales.  Brian is currently the Strategic Pricing Leader at Kaplan North America.

Session #6: How to Grow Your Real Estate School with Content Marketing

Learn what content marketing is and how to use it to affordably and consistently attract new students to your real estate school. This presentation will teach you how to find prospects you might not otherwise be able to reach and turn them into students.

Sarah Scobey, Product Marketing Manager

Sarah Scobey is a product marketing manager for Kaplan, working with both Kaplan Retail and Dearborn Real Estate education marketing programs. She has 16 years of marketing experience, architecting successful marketing strategies for learning and development, human resource compliance, and education companies. Sarah is passionate about curating strategic, innovative marketing initiatives for both businesses and consumers.

The Dearborn team looks forward to hosting you and your guest!