BLANCHE EVANS SETS THE STAGE FOR NEW AND EXCITING WEB-BASED CAREERS

CHICAGO, IL, November 2000 - Real Estate Education Company is pleased to announce the publication of The Hottest e-Careers in Real Estate, by Blanche Evans, a leading authority on trends in the real estate industry. Ms. Evans, a seasoned real estate journalist, provides valuable new ideas, insights and directions for real estate professionals who wish to make career transitions in the real estate business by using the power of the Internet.

"When Blanche Evans writes anything about what's happening or likely to happen in the online world of real estate, those serious about staying in the business had better pay attention -- she has a deeper and broader grasp of the subject than anyone I know," said Michael J. Russer of Russer Communications.

As the associate editor of Realty Times, the Internet's largest independent real estate news service for both consumers and real estate professionals, Blanche Evans has witnessed from the front lines, the evolution and impact of the Web on how a REALTORŪ conducts his or her business. With 50% of homebuyers visiting the Web, according to REALTOR.COM, now is the time for REALTORSŪ to learn how to use the Internet to invent or reinvent themselves and their businesses.

Readers learn positioning, marketing and advertising strategy, technology tips, and the vast online resources to help their businesses thrive. Ms. Evans describes the hottest e-careers in real estate, with case studies and tips on how to succeed online as a:Buyer’s Agent, Builder’s Agent, Virtual Broker, Relocation Specialist, Commercial Broker, Salaried In-House Agent, Online Lender, and Virtual Assistant.

"This book is a must for those agents who wonder about the options and choices they have to advance their careers via the Internet," remarked Roy Lipner, Senior Vice President and General Manager for Real Estate Education Company. "Readers will surely benefit from her expertise and advice, and may find themselves enjoying new, successful careers."

The Hottest e-Careers in Real Estate ($24.95 hard cover, 240 pages, ISBN 07931-42563) is available at local bookstores, through Real Estate Education Company by calling 1-800-554-4384, or online at www.REcampus.com.

Dearborn Real Estate Education is the nation's most comprehensive source of real estate materials for pre-and post licensing, continuing education and professional development. Training materials are available in all formats -- print, software, CD--ROM, and online. Its flagship text, Modern Real Estate Practice, is in its 15th edition and has sold more than 3 million copies. Through RECampus.com, its online real estate campus, Real Estate Education Company provides real estate educators the vehicle to offer quality online education to their students and access to the nations largest online real estate bookstore available. Dearborn Real Estate Education is a Kaplan Professional Company, which is a division of Kaplan, Inc., a wholly-owned subsidiary of The Washington Post Company (NYSE: WPO).

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