Just Released! Sales and Marketing 101 for Real Estate Professionals 3rd Edition

There are many marketing texts and many real estate salesmanship books, but few that explain marketing principles from a real estate agent’s point of view. The course integrates the four elements of a balanced marketing mix – promotion, place, product, and price. Throughout the course, principles of market research, data analysis, and market segmentation are applied to make the reader a more efficient salesperson. New to this edition, new units on technology, online marketing, and social media strategies make this the most comprehensive how-to guide for applying classic marketing and sales techniques to a real estate career.

Product Details

Format: Book
ISBN: 9781475434354
Retail Price: $39.64

Instructor Resources

Please call 800.958.6707 for Instructor Resource Access.

Discontinued Product Information

Product Name: Sales and Marketing 101 for Real Estate Professionals 2nd Edition
ISBN: 9781427738240
Product Discontinuation Date: 03/01/2016