Just Released! Sales and Marketing 101 for Real Estate Professionals 3rd Edition eBook

There are many marketing texts and many real estate salesmanship books, but few that explain marketing principles from a real estate agent’s point of view. The course integrates the four elements of a balanced marketing mix – promotion, place, product, and price. Throughout the course, principles of market research, data analysis, and market segmentation are applied to make the reader a more efficient salesperson. New to this edition, new units on technology, online marketing, and social media strategies make this the most comprehensive how-to guide for applying classic marketing and sales techniques to a real estate career.

Product Details

Format: eBook
ISBN: 9781475434378
Retail Price: $27.35

Instructor Resources

Please call 800.958.6707 for Instructor Resource Access.

Discontinued Product Information

Product Name: Sales and Marketing 101 for Real Estate Professionals 2nd Edition eBook
ISBN: 9781475426328
Product Discontinuation Date: 03/01/2016