Be Easier to Refer
You have more to gain from a student referring friends and family to your school than the student does. So it’s important that you find ways to make it simple for them to make a referral.
This starts with asking for a referral. Make sure your students know that you would love the opportunity to deliver the same high-quality real estate licensing education to others considering the real estate business. This is an important step that often gets missed. Your students know you want more students, but asking them to help you recruit is something that will stick with them.
Beyond the ask, take the opportunity to arm your new recruiters. Consider handing out business cards or course schedules on the last day (or even the first day) of class with an offer for a small discount on a future enrollment. As they go out into the world talking about their real estate courses and their new career path, they will likely encounter people who say, “I’ve always thought about going into real estate too.” How valuable would it be to have your marketing materials present for that conversation?
Give Them Something to Talk About
Career nights are not a new concept in real estate education. But if they’re conducted in the right way, they can be incredibly powerful recruiting tools. Schools often fail with career nights by not promoting them effectively. It’s hard to deliver a spirited, uplifting message about the real estate industry to a room full of empty chairs. But if you hold career nights on regular intervals, your students will have a very simple and clear call to action for potential students they meet on the street:
“The school I went to hosts a career night on the first Tuesday of every month. You can get answers to your questions about starting a real estate career.”
If you find yourself in the same predicament as Mr. Wanamaker, perhaps it’s time to shake up the way you are advertising. Put your current students to work for you. Word of mouth advertising for your school will exist whether or not you act. It’s up to you to take this opportunity to give your students something great to talk about…and amplify their voice.