In a fast-paced world, consistency can be hard to commit to. But it’s critical. Once you know what makes your school great, you need to make sure that message is woven throughout your marketing efforts. Business cards, ads, signs, sponsorships, social media—everything you do to build awareness for your real estate school should reinforce the brand.
Consistency is the reason certain brands are associated with certain feelings. If you were hungry between meals, which candy bar would you purchase to hold you over? Perhaps a Snickers®? That’s because over time, through consistent delivery of a message, you’ve seen that brand associated with satisfying hunger. That same kind of association is what you’re trying to create with your school’s brand and your target market.
Deliver on Your Promises
You can’t fake your brand. If you sell on a promise of quality, and the reality doesn’t match the promise, students will see right through it. For branding to work, the student experience must meet or exceed the expectations you’ve set. To make sure your school is a living embodiment of your brand, it needs to become part of your culture. Make sure instructors and staff know what students value, and share your commitment to an exceptional student experience.